Soft & Gentle 0% Aluminium Deodorant

I can hand on my heart say I am a Soft & Gentle convert!  I used to be a Nivea deodorant user, but when back in October I tested out the S&G Skin Science Visibly Smooth deodorant, I was converted and since then I haven’t looked back.

So when I got given the chance to test out Soft & Gentle latest new product, I couldn’t say no.

Soft & Gentle unveils the 0% Aluminium Deodorant*.  This deodorant is UK’s first aluminium free anti-perspirant deodorant – exciting right?!

This unique formula that is aluminium-free formula relies on plant-based ingredients that temporarily close the sweat duct, as a result offering a much more better sweat protection compared to traditional aluminium-free deodorants whilst still allowing the skin to breathe.

If you’re someone with sensitive skin, you’ll be pleased that these deodorants are free from both allergens and parabens and the product has been tested on even the most sensitive skin, providing a natural form of protection without comprising on performance.


Soft & Gentle 0% Aluminium Deodorant

The 0% Aluminium Deodorant, contains natural plant extracts which are key in helping to shrink the size of your sweat pores and reduce perspiration.  Sage has been included to help soften the skin, whilst acting as a deodoriser to neutralise any potential body odour – we don’t want smelly pits do we!  Horsetail extract is proven to effectively tighten the underarm pores.

Soft & Gentle has teamed up with Paul Hannam, who is an entrepreneur and author of the best-selling book ‘The Wisdom of Groundhog Day’ and leading personal trainer, Em Furey who have come up with 7 Soft & Gentle steps to help you incorporate into your daily life to help naturally boost your confidence.

102639 S&G ALUMINIUM 7 TIPS low res

Image Source: Soft & Gentle

I was skeptical at first whether or not a deodorant that is aluminium free, can still provide you with the sweat protection you need.  I’ve been trailing out the Floral fragrance, and I have to say I’m impressed.  The scent for one smells gorgeous, a very muted floral scent, not overpowering at all.  As for sweat protection?  After experiencing the Central Line sandwich (if you live in London and travel on the Central line to and from work, you know what I mean), my pits have remained sweat free! 

No one wants sweaty pits, no one wants to go through the experience where you fit up your arm pits and find a massive sweat patch underneath.  But rest assured Soft & Gentle latest launch, will make sure that under no circumstances will this happen to you!

Soft & Gentle 0% Aluminium Deodorant comes in a choice of three fragrances, Active, Floral and Care.  The deodorant is currently on offer for £1.99 in Superdurg store and on

Have you used Soft & Gentle deodorants before?  What are your thought on this new product?  Which S&G 7 Steps will you include in your everyday routine?




2 responses to “Soft & Gentle 0% Aluminium Deodorant

  1. Pingback: 25 Home Remedies Bloggers To Follow·

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